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7 Search Engine Tips for Non Webmasters
By: Developer Shed
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    7 Search Engine Tips for Non Webmasters
    by Jinger Jarrett

    With all of the changes to the search engines these days, you
    can drive yourself crazy trying to get your site submitted.
    Unless you are willing to commit yourself to doing it full time,
    or you are a search engine expert, you won't rank at the top of
    the engines. However, this doesn't mean that you should neglect
    this important means of getting traffic to your site.

    Unlike most of the methods for promoting your business, which
    came from the offline world, this method is different. It's
    unique, and it is changing and growing at a rapid pace. By at
    least informing yourself of the basics, you can make this a more
    effective method for driving traffic to your site.

    Below are seven tips you can implement to get started:

    1. Understand the Relationships of the Various Search Engines.
    Before you can know where to submit, you need to understand how
    all of the various search engines are related so that you don't
    duplicate your work, or worse, get banned from submission.

    Now, mind you, I am no search engine expert. However, I have
    been watching closely what is happening, and here is what I have
    seen so far:

    Recently, Yahoo, a directory, acquired All the Web, Altavista,
    Inktomi and Overture. Yahoo is no longer going to be using
    search results from Google as its backend.

    Although it remains to be seen what role All The Web and
    Altavista will play, Inktomi will only provide limited offerings
    in Yahoo because Yahoo announced that Inktomi's paid inclusions
    would not be included in its results.

    Overture, the number one pay per click search engine, provides
    paid results to 80 per cent of the major search engines and will
    continue to do so. It will also be providing backend results to
    Yahoo. Overture provides results to major sites like HotBot and

    Yahoo is adding its own search engine and will continue to offer
    its paid directory at $299 a year.

    Currently, MSN and Yahoo, the number two and number one sites
    respectively on Alexa, are battling for supremacy. Bill Gates is
    also working on a new model for his search engine, but it
    remains to be seen what that will be.

    Eventhough Google will no longer be providing backend results to
    Yahoo, Google is still a major player. It is also the number one
    search engine in the world. Google gets some of its results from
    the Open Directory Project, a volunteer effort to create a
    directory of the best sites on the Internet.

    Looksmart is still out there, but it appears to have changed its
    model to a pay per click. You can get started for free, but
    you'll have to pay for each click. (NOTE: I found this site hard
    to navigate to answer the most simple questions. Maybe that's
    why it's the least relevant of the options available.)

    Finally, you have Alexa, which is in a class all its own. You
    definitely want to get your site submitted here because it's a
    great way to find out who is linking to you, where you rank, and
    other statistics about your site. Back end results for Alexa are
    provided by Google.

    The easiest way to track your site using Alexa, is to download a
    copy of the toolbar. You can get it here:

    2. Prepare Your Site for Submission. Now that you know where to
    submit your site, you want to prepare your site so that it gets

    The best tool to help you is Good Keywords: This free utility will let you
    search for the best keywords to use on your site.

    Key words, however, are only part of the equation.

    You will also want to create a good title and description. Take
    your time when you create these. You want each to be key word
    rich, and the right length.

    Once you've written your title, keywords, and description, then
    all you need to do is to create the metatags for your web site.
    You'll find all the tools you need at Evrsoft -, including a link popularity checker,
    submission to over 100 search engines, search engine analyzer,
    and a metatag generator.

    Once you have used the metatag generator to create your
    metatags, then all you have to do is paste it into the header of
    your web page.

    You will want to check your metatags first to make sure they
    aren't too long and are search engine friendly. You'll find a
    metatag analyzer here:

    This one is stricter than the one I use, but it works very well.

    Let me emphasize here that this step is absolutely crucial to
    getting your site accepted. You would be amazed at how many
    professionally done web sites skip this step.

    3. Submit Your Site. Now that you have your site ready, you want
    to start submitting. You will use your title, keywords, and
    description again here.

    Here is your submission list:

    Free Alexa -
    Google - Open Directory
    Project - Fast Submit - - Submission to 100 of the
    top search engines. (Caution here: some of these sites may
    ignore or ban you if you are a business site).

    Paid Google Ad Words - - Pay
    Per Click Inktomi - - Yearly Fee Per Url
    LookSmart - - Pay Per Click Overture - - Pay Per Click

    4. Check to make sure you are listed. After about a month, you
    want to go back and make sure that your site is listed in the
    appropriate search engine. The way to do this is to go to the
    search engine and type in your domain name. You don't have to
    include the http://www to do this.

    If you are not listed, then go to the next step.

    5. Resubmit if Necessary. If your site is not in the search
    engine you have selected to search, then resubmit your
    information for inclusion. It's important to remember that
    unless you are using paid inclusions, it is up to the discretion
    of the search engine whether or not your site is listed.

    Your chances of success will increase if you include some
    quality content on your site that is dense in your key words.
    You also want to have as many quality links as possible. You can
    build your links by contacting other webmasters who have sites
    that complement yours.

    6. Reevaluate. If your search engine strategy isn't working,
    it's time for a change. However, you need to consider that
    submitting to the search engines is a very long term strategy,
    and it isn't something that will occur over night. Only if you
    are using pay per clicks can you see an increase in traffic
    almost immediately.

    For your free inclusions, you just want to make sure that you
    are included. Quality content and quality links can help here in
    raising your rankings.

    For paid inclusions, you want to make sure that you are getting
    the click thrus you need. Unlike free inclusions, you should see
    results immediately. If you aren't getting enough traffic,
    consider changing your key words. Good Keywords will help you

    7. Stay Informed.

    If you want to continue to use this strategy in your business,
    then you need to stay abreast of industry happenings because
    things change so quickly.

    The best place to get information on this constantly changing
    industry is here:

    They offer three different newsletters to cover the industry. At
    a minimum you should be reading the daily newsletter.

    Althought is is only one of the many strategies I use to promote
    my business, it can be very effective when done correctly. Take
    your time, be patient, and learn what you need to do before you
    use this strategy. It will become an effective tool in your
    marketing arsenal.

    Jinger Jarrett is a former newspaper reporter and military
    journalist who currently spends her time writing, marketing, and
    consulting. You can get her free ebook/ecourse, "How to REALLY
    Start Your Business in 30 Days" free here:
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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