6 Simple Steps For A Search Engine Optimization Strategy - I have been...
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I have been hearing for some time that NONE of the search engines pay any attention to them, and recently attended a workshop on search engine optimization where this was stated as a fact by the internet marketing professionals who presented the workshop. But you never know! As long as they are still part of the Meta tags, make sure you include them.
The description, on the other hand, particularly for some search engines, is the text presented in the search engine results. For this reason, if you think of the title tag as the headline for your "advertisement", you should consider the description to be the ad itself while still retaining enough mystery to lure the surfer to the site itself.
5. Within the first few sentences of your web page, reinforce the promise of value hinted at in the title and description, and make sure you use your key phrase. In fact, the key phrase, or phrases, should show up throughout the page, but the first few lines of text are very important. Not only will humans key onto the presence of the key phrases, but so will many search engines, and this can raise the search engine ranking of the site. After all, that's what search engine optimization is all about.
Be careful not to overdo the use of key phrases, however. Search engines are continually changing their algorithms, or programs by which they assess and rank web pages, so it is difficult to give an exact percentage of use that is best. Additionally, one search engine may give your website a good rank for the way you have used keywords, while another may give it "demerits" for the same usage. This leads us to item #6.
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