6 Simple Steps For A Search Engine Optimization Strategy - At the very...
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At the very least, having a domain name that incorporates your key phrase elevates the potential position of your website in search engine results.
3. Draft a title tag that addresses your topic and includes your main key phrase. In many instances, the title is the first thing a web surfer will see, and you know the attention span of web surfers! The title tag should not only address the needs of the person, but needs to include the key phrase to optimize your website's position in search engine results.
The title is just like the headline of an advertisement or newspaper article. It has to say enough very quickly to hook the reader and create a desire to read more. At the same time, it cannot say too much for two reasons. If "too much" just means the number of words, then the effect will not be noticed as most browsers and many search engines will only show a certain number of characters anyway, and you may wind up with a title like this: "You should pay the exorbitant price I ask for my product because..."! On the other hand if "too much" means too much information, the person may figure out what you're going to tell them and move on without taking the time to see what you do have to say.
4. Construct your Meta tags with your search engine optimization strategy in mind. Particular attention should be paid to the "description" tag. A short time ago, only a few search engines paid any real attention to the keywords any more and find their keywords within the body of the website itself.
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