6 Simple Steps For A Search Engine Optimization Strategy
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The professionals can do a lot with their take on search engine optimization strategy, but I'm not writing to them.This is for the person with limited website design expertise and who does the website design and internet marketing for their own home based internet business. There are many other ways to optimize you website for success, but here are some simple, basic things to think about.
1. Determine your key words and phrases. This is going to require a little research, and will be driven to some extent by the subject matter of your website and the products and services offered by your home business. In order to stand out from the crowd, you might want to think more in terms of key phrases rather than key words. Ask yourself the question: What would I type in if I were searching for a website related to MY website or home business?
You are trying to stand out. The words are distributed through billions of sites. The phrases are much less widely distributed, and your chance of success as a big fish in small pond is much better than trying to make it as a small fish in a monstrously large pond. One free research and search engine optimization tool I have found is called Good Keywords, and may be downloaded from http://www.goodkeywords.com/products/gkw/ for free.
2. Pick a URL in line with your search engine optimization strategy. One of the simplest yet most effective techniques is to have your key phrase right in your domain name. This is especially effective with people if it is short, to the point, and easy to remember.
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