5 tips to boost your PPC results on Google - Now we're ready...
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Now we're ready to explore what practices are more likely to help us improve PPC campaigns performance:
1/ Improve Ad Delivery
If your ad does not show up every time when searches are performed under your keyword, it may be a sign that your daily budget is not high enough. As you now know, how frequent of your ad display is controlled by the daily budget. If you would like your ad to be shown more frequently, please consider to increase your daily budget in order to receive a maximum exposure for your ad.
Normally, you have 50% margin for your daily budget. For example, if your desired daily budget is $10.00 per day, you can set your actual daily budget on Google to $15.00 per day, because your actual spending is based on your click thru rate, by setting the daily budget higher will allow your ad to get more exposure, but your actual spending may still be in your desired daily budget range.
However, be sure to monitor your daily advertising costs and if they are rising too high, decrease the budget on the safe level.
2/ Improve Ad Delivery per Keyword
Each campaign can have one or more adgroups. An AdGroup is a group of keywords and ads that will display when those keywords are searched for on Google.
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