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5 steps to Search Engine Optimization
By: Jim Trivolette
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    Table of Contents:
  • 5 steps to Search Engine Optimization
  • By pointing to...
  • Content Inbound Outbound...
  • If you own...

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    5 steps to Search Engine Optimization - By pointing to...

    (Page 2 of 4 )

    By pointing to interior pages you are saying to the search engines that my site is deep with content, I am relevant. By placing all of your links to your home page you are saying sorry my site is very shallow and the only relevant content I have can be found on my home page, this is bad.
    3. I know Google and some other search engines do not or are not supposed to use meta tags. You know what, who cares. Use your meta tags to the best of your abilities. Google may not want them but there are other search engines out there that do. For each of the search engine that do use meta tags when they index you guess what? There is a good link to your website from a site with authority which Google will see. And they say meta tags donít help with Google.


    4. Alt Tags- Yes, the alt tag. Whether you have one picture on your site or many, the alt tag is a must in search engine optimization. Search engines can not see the pictures you have on your site (They may in the near future however as the are starting to read .PDF files and the like). So if you have pictures on your site and little content, say goodbye to getting any rankings. In general you want 3 times the amount or more content then you have in pictures but, if you have to have your pictures then use the alt tag on them. The alt tag is the one way you can make search engines get the idea about your pictures. Use a keyword in the description of each alt tag.


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