5 steps to Search Engine Optimization
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The world of search engine optimization has changed a lot over the past couple years.
Matter of fact it has changed a lot in the past few months. Five years ago no one designed their sites to be search engine friendly. Webmasters who did know a little bit about search engine optimization may have added some keywords into the meta tags but this was the extent of SEO. Now days without proper search engine optimization your web site will not get found by the general public. This will be the death of your e-business and you if you rely solely on the internet for your income. Search engine optimization will not happen to your web site over night. Instead it can be a long hard process. Given enough time you will see the fruits come to bare from the effort you put into it. Here are 5 things to do to help get you the rankings you need to survive:
1. Outbound linking- place outbound links to some sites that have authority and that are relevant to the data you have. You do not have to send a link to a main competitor but look for a site that fits your general category. For example if you run a website selling shoes why not link to a site that sales women’s purses. This way you get the relevant material (Fashion) without sending your potential customer to your main competition.
2. Inbound links- Get sites that have a higher or same PR as your self (download the Google toolbar to see what PR sites are). In search engine optimization who you link with becomes your neighborhood and just like real life you want to live in the best neighborhood possible. Have your good Inbound links pointing to interior pages of your site.
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