5 Tips for bringing traffic to your Site for free using the major search engines
By Terry Dean
When advertising on the Internet, you will want to use as many low cost or NO cost advertising sources as possible...That is the big advantage of the internet over traditional methods of advertising. Sending out follow-up letters to interested people is FREE...There are thousands of sites where you can place FREE classified ads.
Many service providers have a section for Free ads...Placing a Signature File on the bottom of all of your emails and message boards is Free. Best of all though, Search Engine Advertising is Free.
Search Engines are misunderstood in a major way...It is possible to get 100 of 1,000 people a day visiting your site through the major search engines, but it ISN'T EASY. You CANNOT just go through and submit your site to 350 search engines using automated software...It doesn't work that well. You will notice little or no added traffic from such methods.
In all honestly, there really are only 8 search engines which people really get traffic from. The other ones are much smaller and if you go to their sites you may see 1,000,000 hits, but when you do a search you only see 300 or so hits. This means that everyone has Submited their sites there, BUT almost no one is using them to do any searches for anything.
The eight major search engines will produce 95% or more of your search engine traffic...They are:
Alta Vista ---- http://www.altavista.com/
Excite -------- http://www.excite.com/
HotBot -------- http://www.hotbot.com/
Info Seek ----- http://www.infoseek.com/
Lycos --------- http://www.lycos.com/
Open Text ----- http://www.opentext.com/
Web Crawler --- http://www.webcrawler.com/
Yahoo --------- http://www.yahoo.com/
The problem is that if you are not listed in the top 20 of a specific search engine under a certain keyword, you have little or no chance of ever actually being found. There are
millions of people Submiting their sites to these search engines and if you are coming up in the 125,021 place, NO ONE will ever come to your site through that search engine.
Learning how to submit your site to the search engines and getting top positions isn't always easy...Think about it...You have 1,000,000 people trying to make sure they get ahead of you in line. You have to learn a lot of how to get high listings on the search engines and just what to do to take advantage of them.
Think about it though...500 hits a day are possible from search engines...How much would you have to pay to get that kind of traffic from banner advertising.
The cheapest place I have seen for targeted advertising lately for banners cost $250 for 40,000 banner viewings. If you had a banner with a click through ratio of 5% (Which is high) you would get 2,000 hits for your $250.
So with 500 hits a day or 3500 hits a week, that would be equal to $437.50 a week in FREE advertising you could get just for getting extremely high listings on the search engines. Is an extra $400 profit a week worth taking the time to learn how to get high listings on search engines? It is to me!
Here are a couple of Quick Tips on Getting High Listings on Search Engines:
1) Write down every keyword you can think of which applies to your site that you want to bring targeted traffic in from.
2) Become a Digital Detective. Step two is to go to some of the major search engines and do a search for your competition. Use some of the keywords you would use to look for your site.
Visit these sites and write down other keywords you might not have thought about. Also save some of the pages so you will be able to look at them later to see what they are doing to get into the top 10 on a certain keyword.
3) Investigate these pages thoroughly...Start trying to notice what is similar among them. Whatever it is that is similar is probably what is getting them up on the tops of the search engines.
NOTE: All the Search Engines have different requirements!
How many times is the keyword being mentioned in each page? To get high placement you will probably have to create a version of your site that is different for EVERY ONE of the search engines separately. This is time consuming, but well worth the cost.
4) Examine the Meta Tags
If you have an html editor, when you look at the html of the page, you will be able to see it's Meta Tags. They will look something like this at the top of the page.
<HEAD>
<TITLE>Home Business</TITLE>
<META name="description" content="Everything you wanted to make money in home business.">
<META name="keywords" content="home business, MLM, network marketing, money, computers">
</HEAD>
I am NOT telling you to copy theirs...I am telling you to look and see if they use a keyword 5 times, then you probably should do that too. See what is similar between each of the top ten pages in a category. You can learn ALOT this way on how each search engine works.
5) Begin preparing and Submiting your pages after following the rules that you found out about your keywords. The first search engine you should start with is Infoseek usually. When you submit to them you will find they will index your page within minutes so it is GOOD way to test your pages for rankings.
To help everyone with their submissions, I have created a Traffic Building e-book which contains the submission forms for ALL 8 of the major search engines. So, instead of having to go to eight different places and hunt for the "add url" sections, you can do it all from:
http://www.bizpromo.com/traffic.exe
Terry Dean, a 5 year veteran of Internet marketing, will Take You By The Hand and Show You Exact Results of All the Internet Marketing Techniques he tests and Uses Every Single Month" Click here to Find Out More:
http://www.netbreakthroughs.com/
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Search Engine Tricks Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
Poor Requirements Management capabilities in an Enterprise have been linked to excessive project failures, escalating IT costs, and failure to deliver competitive advantage into the marketplace. Join Brianna M Smith from IBM Rational and learn about how successful organizations align IT and Business stakeholders through collaborative processes and tools for effective requirements management, and how an integrated approach across the IT lifecycle can provide unparalleled visibility and traceability to ensure that project teams are delivering on the business vision by "doing the right things" and "doing things right."
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download the latest trial version of IBM Data Studio V1.1 at no cost. IBM Data Studio is a comprehensive data management solution that helps you effectively design, develop, deploy and manage your data, databases, and database applications throughout the data management life cycle utilizing a consistent and integrated user interface. Unlike other client-side data management solutions that focus on only one aspect of the application lifecycle or database administration, Data Studio complements the Rational Software Delivery platform, providing unparalleled flexibility for a heterogeneous data server environment across platforms.
FREE! Go There Now!
|
|
|
|
In this tutorial, you can learn how to install and configure the IBM Rational Asset Manager Eclipse client, explore the different views in the Asset Management perspective, learn various search techniques, work with existing assets, and submit a new asset.
FREE! Go There Now!
|
|
|
|
Portfolio Management is about effectively managing portfolio value by aligning portfolio investments with business goals. This complimentary e-kit provides a collection of materials that can help you understand how IBM Rational enables and automates best practices for improved governance and clear visibility into portfolio and project performance across the entire IT project lifecycle.
FREE! Go There Now!
|
|
|
|
Get a free trial download of the latest version of IBM Rational Method Composer V7.2 which helps you deliver customized yet consistent process guidance to your project teams and IT organization, and includes the latest version of IBM Rational Unified Process (RUP), which has provided process guidance to teams since 1996.
FREE! Go There Now!
|
|
|
|
As businesses grow increasingly dependent upon Web applications, these complex entities grow more difficult to secure. Most companies equip their Web sites with firewalls, Secure Sockets Layer (SSL), and network and host security, but the majority of attacks are on applications themselves – and these technologies cannot prevent them. This paper explains what you can do to help protect your organization, and it discusses an approach for improving your organization’s Web application security.
FREE! Go There Now!
|
|
|
|
Whether you are creating new applications or modifying existing ones, managing integration of new components with traditional z/OS elements is a critical part of building and deploying modern applications. Listen to this webcast to see how IBM can help you optimize your development process using an IDE like Rational Developer for System z that integrates with management tools, such as ClearCase to manage your application development on mainframes.
FREE! Go There Now!
|
|
|
|
Join the IBM Watchfire team for an informative discussion on techniques and best practices to proactively manage Web application security and how to effectively build application security testing into the software development lifecycle (SDLC). In this Software Delivery Platform webcast you will learn: How to better understand potential web application security vulnerabilities, best practices and how to effectively integrate application security testing into the software development lifecycle, the importance of detecting and removing software vulnerabilities during application development.
FREE! Go There Now!
|
|
|
|
Join this webcast to learn how IBM Rational's Functional Testing solution enables you to implement automation your way, at your pace, with your existing staff. In this webcast, you’ll learn how you can eliminate redundancy of manual test scripts, reduce errors, and increase test coverage through test automation. After this presentation you will understand how IBM Rational Functional Testing solution can streamline your manual testing and make test automation easily attainable.
FREE! Go There Now!
|
|
|
|
Viper 2 brings a great value to developer communities including SQL, XML, PHP, Ruby, .NET and Java. You probably already know that DB2 Express-C is free for developers to develop, deploy and distribute. Viper 2 provides a variety of means that help move your application from the development stage to deployment more rapidly. This webcast shows how to best utilize the latest tools available for developing DB2 applications.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
