5 Things to Keep an Eye on in the SEO World in 2005...
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After the latest PR update at Google and MSNís beta search going live, there is one thing for certain in 2005: the world of search is in for some major changes.There has been growing speculation around the SEO world that reciprocal linking is a thing of the past. Rumors are abound that PR means less and less, if anything. Bill Gates came out of his cave to say that "Today's search is nothing" and that it won't be that way for long. There are quiet rumblings in the SEO back alleys of a new, state-of-the-art search engine currently indexing the Internet. Websites are dropping off the face of the planet. And we're all left to sit here and put together the pieces. So what is in store for 2005?
1) Reciprocal links, while not becoming totally dead, are decreasing in value, and there will most likely be an algorithm update to lessen their importance. The original thought process behind the importance of a link was that it was seen as a "vote" for the linked-to site. Now that reciprocal links are everywhere, it is hardly a great way to count "votes" for a website. Reciprocal linking will continue around the Internet, although the amount of people who try to get away with one-way links (by never getting back to you once you've added their link) will increase significantly. This will, of course, be an attempt to acquire one-way links, which brings us to our next subject....
2) One-way links and triangle linking, though already quite popular, should explode over the course of 2005. Both are much harder to control and acquire, which makes Google happy.
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