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SEARCH ENGINE TRICKS

5 Simple Steps to Great Search Engine Rankings
By: Jason A. Martin
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    2006-10-16

    Table of Contents:
  • 5 Simple Steps to Great Search Engine Rankings
  • The title of...
  • Utilize the written...
  • It is more...
  • Work to ensure...
  • Do not waste...

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    5 Simple Steps to Great Search Engine Rankings - It is more...


    (Page 4 of 6 )

    It is more important to have links today than ever. To rank high in the search engines, you must have people linking to you. Failure to acquire incoming links results in low or non-existing rankings. Here are some techniques to build up incoming links:

    Submit your website to directories. Once listed, directories, such as the ODP (dmoz.org) and business.com, will increase your incoming links. When viewing a directory, check to see if they have PR. The higher the number the better.

    Purchase text links. Many websites today sell text links at varied rates. Purchasing a text link can help you gain traffic and will increase your incoming links. Text links must be purchased or placed only on websites that have either the same or related theme as yours. If your website is all about coffee—a link from a website about oil changes is not going to help you much—and could actually harm your website rankings in the future.

    Link Research. Find out who is linking to top ranked websites under your keyword phrase (theme) and try to get listed on them. The idea here is to not reinvent the wheel, rather do what already works. To find out who is linking to top websites, visit Google and type the following text in the search box: “link:site.com”—where site.com is the website URL.

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