5 Simple Steps to Great Search Engine Rankings - Utilize the written...
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Step Three: Utilize the written word properly.
The main keyword phrase (theme) must be printed on your webpage multiple times. It must appear natural in the flow of writing and not just thrown on the webpage somewhere a few times. After massaging your keyword phrase into the copy, bold one instance, underline one instance, and italicize one instance. Again, basing this example from the one above:
Bold One Instance: My name is Joe and I sell red coffee cups.
Italicize One Instance: Our red coffee cups ship directly to your front door.
Underline One Instance: Order today and receive free shipping on all red coffee cups!
By doing this you will help enforce the theme of the webpage and achieve better search rankings.
Step Four: Establish incoming links.
Before going any further, I recommend you visit google.com and install the Google toolbar. This will allow you to see what is called PR (page rank). Knowing a website’s PR is extremely helpful, and basically mandatory, for this step.
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