5 Simple Steps to Great Search Engine Rankings - The title of...
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Step One: The title of your webpage means a lot.
A website should never have a loose and thoughtless title. The title should be clear, compact, and related directly to the main theme of the webpage. Let us look at three title examples for a webpage that sells different types of red coffee cups.
Bad Title: Welcome to Joe’s!
Better Title: Joe’s red coffee cups.
Best Title: Red coffee cups.
Notice how we trimmed the title down to simply the main theme. In the bad example, the title does nothing to describe the products offered on the webpage and therefore will end up hurting the search engine rankings for this webpage.
Step Two: Use the tag.
On the top of your webpage put the main theme in a tag. This will help establish what the webpage is about and Google will take the data enclosed in the tag more seriously which helps boost the overall theme in its ranking algorithm. This should be at the very top of the webpage if possible and include only the main theme. Using our title example above, you would insert the following on top of the webpage: Red coffee cups
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