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SEARCH ENGINE TRICKS

5 Simple Search Engine Optimization (SEO) Techniques
By: Noah Ulrich
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    2005-09-29

    Table of Contents:
  • 5 Simple Search Engine Optimization (SEO) Techniques
  • Important note about...
  • Place alt tags...
  • The Anchor Text...

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    5 Simple Search Engine Optimization (SEO) Techniques - The Anchor Text...


    (Page 4 of 4 )

    5. The Anchor Text of your links. Anchor text is the actual linking text on a site. It is what the user clicks on to navigate to that particular site or page. If a search engine finds many links to your site using the term "dog food", then the search engine concludes your site is about "dog food". This is overlooked quite often, but it seems to have a very large impact on your search engine rankings for a particular keyword. Your anchor text needs to be the keyword or phrase you are trying to target. Try to avoid anchor text such as "Click Here" or "www.yoursite.com"

    Also, if you're running a reciprocal link campaign, be sure to use variations of your text. If an engine notices every link to your site is identical, it could place less weight on these links or potentially penalize your site. This is because search engines generally give more weight to "naturally occurring" links, and less to "reciprocal link exchange campaigns". Using different, but relevant anchor text can dramatically affect your targeted keyword rankings, by making your links appear more natural.


    Effective SEO may seem difficult at first, but as you have read above, little tricks that require little or no programming knowledge, can make a huge impact on your website's keyword ranking.

    Noah Ulrich is a successful Internet marketer, and webmaster of http://www.informativeresources.com His site maintains top rankings in all major search engines. He has owned and maintained an online presence since 2001. His site provides top quality resale rights, guaranteed signups, and web traffic to businesses all over the world.
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

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