5 Amazing Free Google PPC Ad Boosters - So lets create...
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So let's create a subdomain using your web host's control panel, so that 'Apples' will be a subdomain of your existing site. This allows you to display 'Apples.Fruit' dot com as the ad's web address. Your ad will contain address text matching exactly what Mr Smith is seeking. What's more, 'apples' will be highlighted in bold text.
Result? A big, free boost for your ad.
Most website hosts such as Network Solutions, Go Daddy and others will allow you to have 70 or more subdomains. So, you can have many tailored ads with different keywords in your address; 'Pears.Fruit' dot-com, 'Bananas.Fruit' dot-com - you get the idea.
By the way; don't try to fool Google by entering a subdomain that doesn't exist. Within a matter of hours they'll catch you. And switch your ad off until you've fixed it.
2. Interesting Text Beats Boring Competitors' Cash
As legendary ad man Claude Hopkins said many years ago; "Any studied attempt to sell, if apparent, creates corresponding resistance."
Which is more interesting; 'Online Tax Services; we're the best,' or 'What the IRS doesn't Want You to Know?' The goal is to think creatively. Produce text so tempting, internet users yearn to learn more.
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