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SEARCH ENGINE TRICKS

4 Steps To Law Firm Website Search Engine Placement Improvement
By: Bob Schwartz
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    2006-09-30

    Table of Contents:
  • 4 Steps To Law Firm Website Search Engine Placement Improvement
  • Your sites should...
  • Read a book...

  • Rate this Article: Poor Best 
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    4 Steps To Law Firm Website Search Engine Placement Improvement - Your sites should...


    (Page 2 of 3 )

    Your sites should be about your firm but each emphasizing a different practice area. Plus, both your sites should be hyperlinked together.

    2. Select a URL

    Your new website needs a web address. Select a URL for your new legal website that incorporates some of your keywords. Which site do you think would generate more search engine hits: www.sandiegolawyerforyou.com or www.smith-smithandklein.com?

    Even if you have great name recognition in your local neighborhood, a potential client seeking a San Diego attorney will most definitely find the first site before the second. Result: Incorporating key words into your URL will increase your chances of being found in a key word search.

    3. Purchase website creation software.

    As web site owner, you or your assistant should know how to up-date your site by adding current content, or minor changes. Updating should be done often to keep your site relevant. With many free and low cost web site programs available, knowledge of HTML is not necessary. Personally, I would recommend Microsoft’s FrontPage as the best choice for website creation software.

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