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SEARCH ENGINE TRICKS

4 Steps To A Successful AdWords Campaign
By: Jase Dow
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    2005-02-18

    Table of Contents:
  • 4 Steps To A Successful AdWords Campaign
  • This is where...
  • Now that all...

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    4 Steps To A Successful AdWords Campaign - Now that all...


    (Page 3 of 3 )

    Now that all your keywords and pricing is in place, set your daily budget lower than you plan on spending per day for now, this way incase it's a failure you don't lose that much. Let your campaign run for a few days, but before you do make sure you set up conversion tracking. Watch what keywords perform well and convert to conversions, and delete the ones that cost you nothing but money. If at first you don't succeed try try again.

    4. Experiment
    As you watch the performance of your keywords and Ad groups you should continue to try new things. Change one word in your ad and compare the results to previous, trust me one word can and will make the difference; whether positive or negative that is for you to discover! If you are having trouble finding an ad that gets enough clicks to avoid being disabled brainstorm again and create as many ads as possible, even if they are terrible they will give you new ideas. Pick your favorite three and create a new ad group while comparing the results to your other ad groups.

    If you do not find success after following all of these steps, what you're doing isn't wrong it's what you're trying to sell. To determine if your product is assured to fail ask your self this question: is this product helping someone or is it just another great idea? Chances are if it's a great idea people aren't searching for it, or in desperate need of it.

    Continue to track and modify your keywords and Ad groups while watching your sales and popularity excel!

    Written by: Michael McLaughlin at http://www.webmastershed.com - webmaster forum, for more articles by this author please visit: http://www.webmastershed.com/articles
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

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