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301 Redirects and Search Engine Optimization
By: Jase Dow
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    Table of Contents:
  • 301 Redirects and Search Engine Optimization
  • For example...
  • From a search...
  • If the additional...
  • You can also...

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    301 Redirects and Search Engine Optimization - From a search...

    (Page 3 of 5 )

    >From a search engine perspective, 301 redirects are the only acceptable way to redirect URLs. In the case of moved pages, search engines will index only the new URL, but will transfer link popularity from the old URL to the new one so that search engine rankings are not affected. The same behavior occurs when additional domains are set to point to the main domain through a 301 redirect.

    The URL Forwarding Feature

    Most domain registrars offer a feature called URL Forwarding. With this feature, you can register a new domain, such as '', and have it point to (or to any other URL). The problem, however, is that registrars usually do this by implementing a 302 redirect (page moved temporarily). While Google handles 302 redirects very well, passing link popularity from the additional domain to the main one, other search engines don't do this well, diluting link popularity by splitting it between the two domains, and negatively affecting rankings. Therefore, it is better not to use this method, and implement a 301 redirect instead.

    Redirecting Old URLs

    To '301 redirect' an old URL to a new one, just go to your web host's control panel, and choose the "Redirects" option. You can then set up the redirect by filling the blanks. You want to chose redirect option "Permanent" to implement a 301 redirect.

    Redirecting additional domains

    To 301 redirect an additional domain (like in the case of the .net or the .org version of your domain name), you have to set it up as an add-on domain with your web host (some hosts offer this option for free, and some others charge a small monthly fee per domain).

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