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SEARCH ENGINE TRICKS

301 Redirects and Search Engine Optimization
By: Jase Dow
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    2005-03-23

    Table of Contents:
  • 301 Redirects and Search Engine Optimization
  • For example...
  • From a search...
  • If the additional...
  • You can also...

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    301 Redirects and Search Engine Optimization - For example...


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    For example, it could be relatively easy to write a page about English literature, have it indexed and highly ranked by the search engines, and then redirect your visitor to a casino or Viagra site. If search engines allowed this, users would quickly stop trusting them. That is why search engines penalize this practice, and why you should avoid it.

    Parked Domains

    You could register an additional domain name, park it, and make it point to the DNS servers of your main site's hosting account, so that when somebody types the additional domain, they will be transported to your main site. However, this approach may lead to search engines listing the same content twice, one for your main domain, and one for your additional domain. In the past, unscrupulous webmasters would use multiple domains to spam search engines and directories, making them list the same pages hundreds of times under different domains. Even if your intentions are good, we don't recommend this approach to redirecting your additional domains, since search engines may penalize your site for duplicate content.

    302 and 301 Redirects

    When a request for a page or URL is made by a browser, agent or spider, the web server where the page is hosted checks a file called '.htaccess'. This file contains instructions on how to handle specific requests and also plays a key role in security. The '.htaccess' file can be modified so that it instructs browsers, agents or spiders that the page has either temporarily moved (302 redirect) or permanently moved (301 redirect). It is usually possible to implement this redirect without messing with the '.htaccess' file directly, using your web host's control panel instead.

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