3 Easy Steps to Improve the Search Engine Ranking of Your Website - Make sure that...
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Make sure that people are actually searching these phrases as well. Wordtracker and Overture are just two methods out of many to check for usability. If you optimize your website for the wrong keyword phrases you’re wasting your time.
2. Set your html tags right
Your keyword phrase has to be in the –title tag. You can ignore the keyword and description meta tags for now. They are not as important anymore as they were a few years ago. Make sure to have an h1 tag with the keyword phrase. Avoid having an h2 tag with the keyword phrase. Take control over the look and feel via cascading style sheets (CSS). This way it is much easier to control your website’s appearance and keeps the html code clutter free.
Sprinkle your keyword phrase throughout the webpage. Place your keyword phrase 2-3 times closer to the top, once within the first 25 characters and once in the last 25 characters of your text. Change the style variation of the keyword phrase. Make sure you have at least one underlined, one bold and one italic variation of the keyword phrase.
3. Check for errors
Spell checking is a must. Search engines don’t honor spell errors on your webpage very well. Check for broken links as well. Nothing hurts your ranking more than broken hyperlinks.
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