3 BIGGEST Adwords Newbie Mistakes - Eventually, as your...
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Eventually, as your campaigns mature in time, you will have more and more exact match and less phrase & broad match. As a result your advertising costs will decrease whilst your return on investment will naturally increase.
#3 The Unholiest Error
Ok, this isnít an adwords tip perse as it should be adopted and applied to each and every part of your online and offline advertising.
Itís time to be honest Ė for each and every piece of advertising/PR you have on the go, how well are you tracking results?
I mean can you categorically put your hand on your heart and say, ďYes, by handing out business cards, I generated £x of business last monthĒ (doh! Ė Iíve just got a new batch printed up and even Iíve missed out on this, slap my wrist, practice what you preach Tom!).
In the world of Adwords, you need to know what keywords are giving you results and focus your budget and efforts accordingly.
If you have an advert that shunts prospects to a generic landing page, which is not tracked and you have no idea as a result whether they signed up or bought a product/service.
Then, you are wasting tens, hundreds, thousands (bigger companies are some of the worst offenders wasting millions) of pounds every year.
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