3 BIGGEST Adwords Newbie Mistakes - In an ideal...
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In an ideal world, you will know exactly what every keyword is that your prospects are searching for and you could therefore have an exact match for a keyword search. This would serve to both minimise your advertising expenditure and increase your return on investment simultaneously.
But, to get to a point whereby you know the keywords (or at least know as many as possible) which are profitable to you, you need to conduct some research within your adwords campaigns.
So which is the best matching options to use?
Starting off, it is best to utilise all 3 matching options within your ad-group because:
You get to know if there are keywords out there you have missed in your research and can dig further to find out if they should be specified with more targeted matching or added to your negative keyword list.
The assignment of your keyword status (on hold, in trial, disabled) is delayed because the impressions are spread between the variants of the keywords.
More targeted terms (using exact match) generally have higher conversion rates so you can assign different more cost effect cost per clicks accordingly.
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