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SEARCH ENGINE TRICKS

3 BIGGEST Adwords Newbie Mistakes
By: Tom O'Brien
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    2006-03-26

    Table of Contents:
  • 3 BIGGEST Adwords Newbie Mistakes
  • Have you ever...
  • Broad Match...
  • Phrase match...
  • In an ideal...
  • Eventually, as your...
  • Now you can...

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    3 BIGGEST Adwords Newbie Mistakes - Phrase match...


    (Page 4 of 7 )

    Option 2: Phrase match

    This specifies the keyword by surrounding it in quotes like so:
    “blue widget”

    What this means is that should somebody search for the keywords:

    Need blue widget
    Blue widget
    Blue widget where are you
    Don’t need blue widget
    Then your advert will show because the phrase is found within the keywords. This is the next most highly targeted form of search matching and is an ‘improvement’ on broad match – in terms of specialisation.

    Option 3: Exact match

    This specifies the keyword by surrounding it in square brackets like so:
    [blue widget]

    Now, your advert will only show if and only if the keyword

    Blue widget

    is searched for.

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