3 BIGGEST Adwords Newbie Mistakes - Phrase match...
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Option 2: Phrase match
This specifies the keyword by surrounding it in quotes like so:
What this means is that should somebody search for the keywords:
Need blue widget
Blue widget where are you
Don’t need blue widget
Then your advert will show because the phrase is found within the keywords. This is the next most highly targeted form of search matching and is an ‘improvement’ on broad match – in terms of specialisation.
Option 3: Exact match
This specifies the keyword by surrounding it in square brackets like so:
Now, your advert will only show if and only if the keyword
is searched for.
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