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SEARCH ENGINE TRICKS

3 BIGGEST Adwords Newbie Mistakes
By: Tom O'Brien
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    2006-03-26

    Table of Contents:
  • 3 BIGGEST Adwords Newbie Mistakes
  • Have you ever...
  • Broad Match...
  • Phrase match...
  • In an ideal...
  • Eventually, as your...
  • Now you can...

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    3 BIGGEST Adwords Newbie Mistakes - Have you ever...


    (Page 2 of 7 )

    Have you ever had your account slowed? It’s a pain for sure but the more keywords you have administered in a less than disciplined way, the more of your keywords will be put on hold/in-trial and/or disabled.

    Remember Google rewards good advertising performance and looks at all advertiser histories & your advertising history when determining how well you are doing.

    Adwords is not a fire and forget medium (unless you have a very niche market with very little competition – but the days of such markets are numbered).

    Active campaign management is required to ensure you have not just a return of your investment but a positive return on your investment.

    #2 Using Broad Match

    Consider the keyword ‘widget’.

    How many ways can you search for this keyword? In theory there are infinite number of searches that can be conducted but in practice there are considerably fewer thankfully.

    However, how should you specify your matching options within Adwords?

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