3 BIGGEST Adwords Newbie Mistakes
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Google Adwords Tips: A Whirlwind Guide - Without doubt the biggest mistake a newbie to Adwords makes is compiling a long list of less than targeted keywords and whacking (technical term) them into a single ad-group.
Using broad match only
The unholiest of the trinity – not tracking results.
#1 The Single Adgroup
Although at first it may seem tempting – collecting all your keywords and lumping them into a single ad-group for ‘ease of administration’ is not a good idea for a multitude of reasons.
First off, let’s say you have managed to find 1000 keywords for your campaign and you pop them all into a single ad-group. Yes, you get a single point of administration (or more accurately a single point of failure) but look at what you miss:
The ability to group tightly cohesive keywords (which are the mindset of your prospects) and construct targeted adverts which are more likely to gain a click through to your site.
The ability to have specific landing pages on your site for specific customer psychographics. This alone will greatly increase your chances of getting a prospect respond to your call to action – be it an email address capture or a sale.
The ability to keep tight control over the budget of your ‘best’ keywords (where best are high traffic/high conversion). Sure you can adjust individual CPC’s within an ad-group, but the granularity and control is not there and the problems inherent with grouping too many loosely assembled keywords will ensure your efforts are thwarted and money wasted.
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