Search Engine Tricks

  Homes arrow Search Engine Tricks arrow Page 2 - 21 Search Engine Terms Every Web Marketer Sho...
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

21 Search Engine Terms Every Web Marketer Should Know Part 1.
By: Jase Dow
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0

    Table of Contents:
  • 21 Search Engine Terms Every Web Marketer Should Know Part 1.
  • PPC advertising with...
  • Another point to...
  • Algorithms are sets...

  • Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    21 Search Engine Terms Every Web Marketer Should Know Part 1. - PPC advertising with...

    (Page 2 of 4 )

    4. Pay-Per-Click (PPC) advertising with the search engines is bidding for particular keyword phrases or search terms used most frequently by Internet users related to information on certain niches and sectors. Overture was the first great pay-per-click advertising sales channel for the search engines. It presently represents Yahoo, MSN, AOL, Alta Vista, Hot Bot, and related partners allowing advertisers to bid on particular keywords. Google presently runs its own PPC Search Engine advertising branch called Google's Adwords Select. Since PPC advertising is so expensive use it in moderation by setting daily and monthly budgets (otherwise for high volume searched keywords you could go broke).

    After setting budgets, which you do in the Overture and Google advertising interfaces, use PPC to test your conversion rates for subscribers, sales, etc., and constantly monitor it and fine-tune it. You want to increase your conversation rates. This is critical because as we alluded to the expense of PPC in earlier in this article the typical major ad agency or corporate brand only spends $5 - $15 dollars to reach a thousand people (CPM). Although they may go higher for a responsive direct mail lists like $100 or $150 to reach a thousand people. In PPC advertising small business are usually paying at least 35 cents on the dollar (for any word with any real competition) to reach a thousand people or $350 dollars. I have seen and experienced people paying $2.50 a click or $2250 dollars to reach a thousand people.

    The true expense of PPC is never discussed by experts in that industry. Any small business using PPC should have an outstanding product ready for prime time, to see any return in investment. Alternately, they should only use it for limited testing or to get a product quickly to market on-line. Given the expense of PPC some small business people might be better off buying classified direct response advertising in a niche publication or obtaining ad space in ezines.

    More Search Engine Tricks Articles
    More By Jase Dow



    - Time for Your Site`s SEO Tune-up?
    - The Basic Parts of an SEO Campaign
    - Dynamic Content Still Challenging for Search...
    - Google`s Panda Update at One Year Old
    - Why Links Don`t Count Instantly
    - Check Your Code for SEO Issues
    - To Be an SEO, Start With What You Know
    - Don`t Worry About Bad Inbound Links
    - Guard Your Google Places Listing
    - Overlooked SEO Tricks
    - A Simple Long Tail Keyword Strategy
    - Writing for the Long Tail
    - Choosing and Using Keywords
    - Seven More SEO Myths That Can Hurt Your Sit...
    - Google Tips and Tricks

    Developer Shed Affiliates


    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap