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SEARCH ENGINE TRICKS

2 Powerful Ways To Capitalize on Your Search Engine Traffic
By: Jase Dow
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    2005-03-17

    Table of Contents:
  • 2 Powerful Ways To Capitalize on Your Search Engine Traffic
  • Consider this, you...
  • If you have...
  • Use sub headlines...
  • The AIDA principle...

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    2 Powerful Ways To Capitalize on Your Search Engine Traffic - Use sub headlines...


    (Page 4 of 5 )

    (f) Use sub headlines to break your mini-site sales copy into
    chunks of information to make it well organized and more
    readable.

    (g) Use power words to make your sales copy more effective.
    Words like discover, exclusive, proven, secrets, guaranteed,
    limited-time, results-fast, quickly, easily etc...are simple
    little words that can have a dramatic influence on your sales.

    (h) Give bonuses or discounts for a limited-time. Put the price
    of the bonuses and offer genuine discounts.

    (i) Use a Post Scriptum(P.S) - This is used at the end of your
    sales letter to re-state the product benefits and what will
    happen if these people don't order today or how your product
    will make their lives better.

    (j) Be brave and put your own picture on your site. This seems
    to be rather banal but putting your photo on your site makes
    you more credible. Remember trust is important when doing
    business on the Internet. People like to know they are dealing
    with a real person instead of a machine.

    (k) Use a clear call-to-action eg "Click here now", "Click here
    now to take advantage of this limited-time offer" or "Click here
    now to get your discounted copy". This is very important. Don't
    expect your visitors to take action by themselves. If you have
    done everything right and forget about including a strong
    call-to-action, don't be surprised if you see your conversion
    drop.

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