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SEARCH ENGINE TRICKS

2 Powerful Ways To Capitalize on Your Search Engine Traffic
By: Jase Dow
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    2005-03-17

    Table of Contents:
  • 2 Powerful Ways To Capitalize on Your Search Engine Traffic
  • Consider this, you...
  • If you have...
  • Use sub headlines...
  • The AIDA principle...

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    2 Powerful Ways To Capitalize on Your Search Engine Traffic - If you have...


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    (2) Your Sales Page or Pre-sell Page

    If you have affiliate products that you're promoting, the best
    thing is to pre-sell those visitors, hence you have more chances
    in making sales. It's like a personal endorsement.

    If you have your own products, make use of the following:

    (a) A powerful headline which catches attention and entices the
    visitors to read more, meaning more chances in making sales.
    Use quotes in your headline. They have been proven to make
    it more effective.

    A headline like "Discover 3 Hidden Steps That You can Quickly
    & Easily Use to Start A Profitable Internet Business In Less
    Than 48 Hours" is an example of a catchy headline which
    can make the visitor stop dead in their tracks.

    (b) Bullets to emphasize benefits of your product not features.
    Benefits sell. People want to know how your product can benefit
    them.

    (c) Real testimonials from other satisfied customers. Sometimes
    you can get unsolicited testimonials which is good but when
    you don't, a good way to get testimonials is to offer your
    product for FREE to experts so that they can review it and
    send you their feedback.

    (d) A professional banner which reflects your product and any
    benefit that your product conveys.

    (e) The use of other colors apart black. The color red catches
    attention, green makes you think of money, blue soothes the
    mind.

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