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SEARCH ENGINE TRICKS

2 Powerful Ways To Capitalize on Your Search Engine Traffic
By: Jase Dow
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    2005-03-17

    Table of Contents:
  • 2 Powerful Ways To Capitalize on Your Search Engine Traffic
  • Consider this, you...
  • If you have...
  • Use sub headlines...
  • The AIDA principle...

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    2 Powerful Ways To Capitalize on Your Search Engine Traffic - Consider this, you...


    (Page 2 of 5 )

    Consider this, you visit a site which is very unprofessional
    with flashing graphics, poor navigation, slow loading time,
    getting you confused and gives you a feeling of mistrust.
    Your only action would be to click on the "Close" button at
    the top of your browser. Now this site has already lost a
    potential customer or subscriber.

    Or you visit a professional site this time, but you don't really
    know what to do on the site. The reason is that the person who
    has designed the site has not taken into consideration the
    visitors like what he or she wants them to do once they arrive
    on their homepage or any other pages. Each page on your site
    must have an objective.

    So one of the things that you need to do is to ensure that your
    site is as professional as can be ie has a friendly navigation
    menu, fast loading and avoid unnecessary graphics where
    possible.

    The other thing is you need to know beforehand what you want
    your visitors to do once they arrive on your professional site.
    When the traffic comes, the best strategy now is to tweak your
    conversion and make testing often to see what works better for
    you.

    If you run a newsletter, you can place a subscription box on
    the upper left or upper right corner of your site or if you
    have some products to sell, you can display one or two on
    another space. So when your visitors come to your site, either
    they subscribe or buy one of your products. When any one of
    these actions is taken, your site is doing its job.


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