10 Vital Steps to Boost Your Google Ranking - Use alt tags...
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6. Use <alt> tags for images. Something I never did, but will now! Again, be careful on how you name them as not to appear too spammy. Example: For the keyword garden, your first image could be garden image 1, and for your second image, use your next keyword: raised garden graphic 2...etc. - just a little different but keeping your main keywords.
7. Name your images after the main keywords: garden_image1.jpg, garden_image2.jpg, etc.
8. Strategically place your main keyword once at the very beginning, and once at the very end. At the bottom, it could appear like:
© 2005 copyright www.domain.com a site about gardening
9. Make sure Google reads your keywords first - Very important! Many, many people make this mistake: Putting their navigation links in the left hand column. Google indexes your page top left to right, which means the nav links will be indexed before your keywords! To get around this, here's what you do: You can still create your nav links on the lefthand side, but - create a column JUST ABOVE the nav column, with your keyword(s). Google will read the top first, then that top left column with your keyword, then will move laterally to the right to read the main copy.
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