10 Tips To Getting Started With Google AdWords - Using Reports...
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9) Using Reports
Once your campaigns are up and running you'll need to monitor it's performance, making the most of the Google AdWords reports to help make decisions based upon results. The reports will help to visually display detailed statistics on your clicks to show where the ad's are performing well and areas which can be improved upon or should be dropped. Examples of improving the accounts performance are by monitoring conversion rates, cost per conversions, CPC's and CTR's of both keywords and ad variations, ensuring the CPC is being achieved at the lowest possible value while still attaining the desired amount of traffic and most importantly making sure the account is cost-effective.
10) Website analysis tracking
Once your campaigns are up and running you will need to monitor how your users view your website. Google Analytics is excellent for itís AdWords integration, displaying user stats to find out the users location, search engine, search term and the most popular links clicked on your webpage.
About The Author
Kevin Gibbons is a Google AdWords Qualified Professional, please check out Kevin's website http://www.seoptimise.com for more information about Google AdWords management.
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