10 Tips To Getting Started With Google AdWords
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Online advertising has rapidly grown into a multi-billion dollar industry, with Googleís recent $900 million deal to advertise on MySpace an example of itís huge demand and popularity.
Pay per click (PPC) advertising is the most cost-effective form of advertising so itís vitally important that all aspects of advertising campaigns are managed to achieve maximum return on investment (ROI). Google AdWords is the most popular method of PPC and is an excellent way of increasing targeted website traffic, providing the advertising costs can be justified by ensuring the clicks turn into sales.
Nobody gets it all right the first time and most of the best advertising campaigns are developed over time. Below are 10 tips to get started and help to get the best performance from your Google AdWords advertising budget.
1) Keyword selection
Good keyword selection is essential to ensure you can attract users who are interested in your products and with the potential to become customers. It can be very easy to get carried away and select the most popular keywords recommended by Google AdWords and the highest in terms of clicks from the estimated traffic tool. But remember traffic is not your main goal, a successful advertising campaign is based on bringing quality traffic with the potential to bring sales to your site at a cost that can achieve a positive ROI. To help keep track of the performance of your ad campaigns it is useful to manage the selected keywords in multiple AdGroups and this will also help you to use ad text specific to each keyword.
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