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SEARCH ENGINE TRICKS

10 Per Click - Do They Know Something We Don`t?
By: Jase Dow
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  • Rating: 3 stars3 stars3 stars3 stars3 stars / 2
    2005-01-31

    Table of Contents:
  • 10 Per Click - Do They Know Something We Don`t?
  • Some will come...
  • Two key points...

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    10 Per Click - Do They Know Something We Don`t? - Two key points...


    (Page 3 of 3 )

    FINDING THE GAPS

    Two key points are crucial: (1) how much does it cost to get an Internet acquisition compared to traditional methods? and (2) what is the value of a new customer? In some businesses a new customer is worth $1,000, while in others, only $10. Typically, the cost-per-click reflects this value, but since the market is still very small, there are significant gaps. Remember the “debt consolidation” keyword phrase above? The difference between the first and last cost-per-click was about 30%. On the other hand, there is literally no difference between cost-per-click rates for the keyword “Xenical”. From this you may conclude that there is a lot more competition for “Xenical” then there is for “debt consolidation”. The opportunity is between the gaps in the 30% differential example.

    The bidding market for keywords is still so new and untapped that it's rare to have more than three competitors fighting over a specific phrase. The gaps in keyword cost-per-click charges such as “debt consolidation” are the norm and represent tremendous opportunities still available in this media. Right now they are plentiful, and for those few people who take the time to understand this important marketing tool, the time to act is NOW!

    ABOUT THE AUTHOR

    Neal Lebar has proven that Internet marketing can generate returns far greater than traditional media. For more information, visit www.innovate-inc.com or e-mail nlebar@innovate-inc.com


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

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