10 Inside Secrets to Google Adwords - Part 3
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Has this ever happened to you? You spend hard-earned money on Google Adwords pay-per-click advertising and you lose more money than you make.It seems that Google is getting richer while you get poorer. There are several tricks to advertising on Google Adwords that unless you know them, it becomes almost impossible to turn a profit on your advertising. Part 3 of this series continues the theme of revealing the inside secrets of successful, profitable advertising with Google Adwords.
If you missed Part 1 or Part 2 of this series, simply send a blank email to firstname.lastname@example.org to get a all three parts of this series of articles emailed back to you automatically.
Secret #8 - Track your ads by keyword in Google Adwords
After spending the time setting up separate AdGroups within Google Adwords for each keyword as mentioned above, the key is to know which keywords are costing you money and which ones are profitable. The only way to know that is to track how many people click on the ad and which of those clicks convert into sales (or actions you hope the prospect to take, such as registering for your email newsletter, etc.). There are several ways to do this, including Google Adwords own ad tracking system (which I do not recommend for several reasons that I won't elaborate on in this brief article).
Ad tracking basically comes down to a choice between paying for a subscription to a service or buying software that installs on your own web hosting server.
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