10 Inside Secrets to Google Adwords - Part 2 - For example...
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For example, an AdGroup named 'Plastic Widgets' with the keywords 'plastic widget' and 'plastic widgets' can have an ad with text that reads "50% off all plastic widgets" and the people searching for 'plastic widgets' will see the ad most relevant to their search term. Create a separate AdGroup for 'wooden widgets', etc. Now you can create ads with text that matches the exact keyword phrase for which people are searching.
Secret #5 - Run tons of keywords in Google Adwords
Most people that have Google Adwords accounts find the top keyword phrases for their industry and run ads for only those keywords. This is a big mistake. The top keywords are the ones that have the most competition and also the lowest click-thru rates. Smart Google Adwords marketers know that the more specific a keyword phrase is the more people will click on the ad. People that search for a keyword like 'widgets' are more likely to skip over an ad targeting such a broadly targeted keyword. However, 'large plastic widgets' is much more of a refined search and there are far fewer advertisers with ads that target that phrase so you get the double benefit of having fewer ads in competition with yours and you can also run ad text that exactly matches that keyword phrase!
Doing keyword research and compiling a large list of keywords may be time consuming, but you will run rings around your competition if you are willing to do what they are not.
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