10 Inside Secrets to Google Adwords - Part 2
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Are you frustrated with spending your hard-earned money on Google Adwords and losing more money than you make?Part 2 of this series continues revealing the inside secrets of successful, profitable advertising with Google Adwords.
If you missed Part 1 or Part 3 of this series, simply send a blank email to firstname.lastname@example.org to get a all three parts of this series of articles emailed back to you automatically.
Secret #4 - Make separate AdGroups for each keyword within Google Adwords
Google Adwords lets you create up to 25 campaigns per account, with up to 100 AdGroups per campaign as of this writing. It's important to organize your keywords into separate AdGroups to maintain finer control over the ad text for each keyword. If you had one AdGroup for the following keywords: 'widgets', 'plastic widgets', and 'wooden widgets', then the ads created for that AdGroup would have to apply to all of the above keywords.
If your ad text reads: "50% off all plastic widgets" and this ad is showing for the other keyword phrases in the same AdGroup, then someone searching for 'wooden widgets' probably will not be inclined to click on your ad that is focused on people searching for 'plastic widgets'.
The way to be sure each ad is focused on the exact keyword phrase being targeted is to have a separate AdGroup within your Google Adwords account for each keyword phrase, and ad text that exactly matches that phrase.
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