10 Inside Secrets to Google Adwords - Part 1 - Negatively qualify your ads...
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Secret #3 - Negatively qualify your ads
Admittedly, the problem with having an ad that has a great CTR is that it gets a lot of clicks! Unless your traffic converts into sales, it's hard to turn a profit on your Google Adwords ads. The key is to put words in the ad that DISCOURAGE people from clicking on the ad unless they 'pre-qualified' to convert to a sale. For example, if you have site that sells widgets that cost $10.00 each, then put something in one of the lines of text in your ad like 'Widgets cost only $10.00.' The only catch is that if your ad isn't getting a very good CTR in the first place, then a negative qualifier is only going to reduce your CTR.
Your next step? There are many more techniques to learn that will increase the profitability of Google Adwords campaigns. The above tricks will start you off towards making Google Adwords work for you. Check back for Part 2 in this series. You can get a complete course that covers every tip and trick you will ever need by visiting: http://www.superiormarketingpartners.com/adwords.html
About the Author:
Written by Ron Isaiah.
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