10 Inside Secrets to Google Adwords - Part 1 - There are several...
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There are several tricks to advertising on Google Adwords that unless you know them, it becomes almost impossible to turn a profit on your advertising.
Secret #1 - Only bid on exact match keywords
Google Adwords has a few different 'keyword matching options' available. When a keyword is placed in brackets like this: [keyword], it is called an 'exact match.' This means that only when someone enters that EXACT keyword phrase will your ad appear. It might occur to you that by limiting your keyword(s) to only exact match, you are eliminating all those people that may be searching for the phrase "cheap widgets" or even "widget" singular, since only the keyword "widgets" plural is an exact match. Believe me, this is exactly what you want. Sure, it will take extra time to create an adgroup within the Google Adwords system for each keyword phrase you want to bid on, but you will know with 100% certainty which keyword(s) are converting into sales this way. If you do NOT use the exact match option in Google Adwords, then there is absolutely no way to know which keyword(s) are resulting in sales on your site.
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