10 Inside Secrets to Google Adwords - Part 1
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Let's face it... Google Adwords is not the only source of traffic on the internet, nor is it free.However, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your site surely won't convert the casual visitor who may or may not be ready to buy what your are selling.
When spending money for pay-per-click (PPC) traffic, whether it is from Google Adwords, Overture, or a 2nd-tier PPC network, the key is to track your traffic to see if it converts into sales. There are many software products and online services that can track your traffic. For a recommendation, visit: http://www.superiormarketingpartners.com/adtracking.html
Many people that have tried Google Adwords have lost their shirt, so to speak. Some keywords on Google Adwords are cheap (keyword phrases start at a nickel per click). Some keyword phrases on Google Adwords can cost tens of dollars per click. If you end up paying high per-click prices on Google Adwords and don't sell a high-ticket item on your site, even the most enviable sales conversion rate won't turn a profit.
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