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SEARCH ENGINE TRICKS

10 Costly Search Engine Mistakes to Avoid
By: Jeff Casmer
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    2006-05-27

    Table of Contents:
  • 10 Costly Search Engine Mistakes to Avoid
  • Repeating the same...
  • Keyword stuffing...
  • Using free web...

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    10 Costly Search Engine Mistakes to Avoid - Keyword stuffing...


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    5. Keyword stuffing.

    Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the "alt=" HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

    6. Relying on hidden text.

    You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

    7. Relying on tiny text.

    This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

    8. Assuming all search engines are the same.

    Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

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