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ONLINE BUSINESS HELP

eCommerce Web Site Building: Where Do I Start?
By: Jacob Richards
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    2005-09-29

    Table of Contents:
  • eCommerce Web Site Building: Where Do I Start?
  • What is a...
  • Let's get me...
  • The cart's server...

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    eCommerce Web Site Building: Where Do I Start? - The cart's server...


    (Page 4 of 4 )

    The cart's server is hosted on their machines so that means you not only get away with not having to pay for the software itself, but you get out of having to buy an SSL security ticket too! Nothing's a better bargain than free, eh?

    ## Getting those sales leads you've been building up to BUY! ##
    Once you've scored a few sales it would probably be a good idea to start using some kind of lead management services. I highly recommend the use of autoresponders for this purpose. Autoresponders are, essentially, a newsletter sign-up that allows you to strategically determine what you want to send each lead after a certain allotted amount of time. For example, let's say someone visits your web site and you offer them a free newsletter. If you were selling an ebook on some very complicated topic, you might consider sending them only information on the most basic concepts at first to get them interested. Slowly but surely, you can turn those visitors that might have left your web site and never have returned into some serious revenue!

    As far as autoresponders go, I highly recommend the use of Aweber. Their customer service is superb (seriously, these guys really know their stuff!) and can be contacted at any point during the business day via online chat or phone. They also offer tons of free information, and guides on making the most of their services. Check out their month long free trial at http://www.getaweber.com/ .

    Jacob Richards, the author of this article, currently runs a website on the topic of building an ecommerce web site (visit at http://ecommweb.blogspot.com/ ).
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

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