Your Site`s Budget - The Cost of Traffic
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The more traffic you have visiting your site, the better your chances of earning revenue and reputation. Traffic is exactly what Web sites need…but sometimes, you may start to get a little too much traffic. When your free site can’t possibly hold any more content or visitors, you’re going to have to think about an upgrade…and that’s going to cost you.
The cost of traffic is a bit of a double-edged sword. On the one hand, you want more traffic to make more money. On the other hand, more traffic means spending more money. Your site must be able to handle the amount of visitors you receive. In some cases, free Web sites just won’t do.
You may have to turn to a domain name registrar, a company which will rent out space to you on their server. For a small monthly stipend (averaging around $10 to $20 USD per month, depending on the features of your package), you’ll be able to hold more traffic and offer more extras (email, a dedicated site name, etc.) to your visitors.
Still getting too much traffic? You may have to turn to a dedicated server or some other service which allows you to safely handle more visitors and more content. Dedicated servers are a step up from owning a domain name, which means the cost will be a step up also.
Your Site’s Budget
Now you know what it costs (potentially) to run a successful site. For each expense (advertising, content, traffic), you want to decide exactly how much you want to spend. Perhaps your domain or server costs $30 USD per month. Maybe you’re willing to spend $20 per month on advertising, $50 on your content writers.
The important thing is, decide. Know what you’re willing to spend, and know how to maintain that budget each and every month. You might also factor in some extra money for expenses each month to help avoid overages.
Once you decide upon a budget, stick with it until it’s time to reevaluate. You want to create a budget that matches the revenue you make online. If your site earns $100 monthly, for instance, your budget should be under this mark. Otherwise, how would you ever manage to turn a profit?
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