Your Site`s Budget - The Cost of Advertising
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Advertising isn’t always cheap, but it doesn’t have to be expensive, either. The cost of advertising all depends on one thing: how much you’re willing to spend. There are many programs for Webmasters to explore when it comes to advertising online (Google’s advertising programs page is viewable below).
For instance, many online advertising programs will pay you for Web space. You sign up to join the program, receive a cut-and-paste code to place within your HTML editor, and you’re well on your way to earning revenue. When your traffic clicks on the ads which appear on your pages, you’ll receive a small payment (usually less than one U. S. dollar per click).
It’s a small amount that can add up to no amount of small income for you, however, depending on how much traffic you’re pulling in. The ads placed on your site will be relevant to the content displayed on the page, which increases your chances of earning clicks (and therefore, earning revenue).
Other programs will require you to pay for the privilege of spreading the word about your site. You might consider creating ads in the form of clickable links. Google, for instance, farms out part of their space to advertisers who want to place clickable links into their search results (these are called Sponsored Links).
You won’t pay Google until someone clicks your ads. Your ads will be viewable along with many search results, but you will only have to pay for a small portion of that traffic (the ones who actually click the links). Those who do click the link are going straight to your site, where other programs will help you earn money for having traffic. It’s not quite free advertising, but it’s almost as good.
Next: The Cost of Traffic >>
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