Your Existing Customers Are The Fastest, Easiest Way To Explode Your Profits - Devote 60% of...
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1. Devote 60% of all your marketing efforts towards reselling to your current customers.
2. Spend 25% of your marketing efforts in converting dormant customers to active buyers.
3. 15% of your marketing should be devoted to gaining new prospects.
However, it is important to keep in mind that the above proportions may vary depending on the stage of development of your business. If you are just setting up your business, almost all your marketing energies will go towards developing new clients. These figures will continue to fluctuate for about two years, beyond that, your most lucrative profit center will be your current customer base!
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