You cannot FAIL at an online business if you are never really IN business in the first place.
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Statistics used in online sales letter are often abused and misunderstood in many ways.Both from the consumers' standpoint and, either purposefully or unknowingly, by product and service providers of all types.
Have you heard the oldest marketing slogan on the web?
"98% of online businesses fail to see success."
Since the first time I saw that figure I wondered what organization was responsible for concocting this seemingly scientific "fact."
After starting several businesses and writing articles and books on the art of Internet marketing success over 6 years, it is obvious to me that no one has a good grasp of how many people try and then fail to make a business take off on the Internet.
First and most importantly, what was the criteria the unknown researcher of this statistical statement used to qualify someone as starting and failing at an online business?
I asked the question simply because I know from my own empirical data and years of experience that relatively very few business ventures are begun on the net by people with the experience, motivation, backing, and support it takes to even have a chance of success.
If the author of the statement in question intended to lump in all the unprofessional, untrained, novice, weekend-warrior, wannabe business owners then yes, that statistic is more believable.
If they intended to include in the data anyone who has gotten into network marketing and intended to succeed with the cookie-cutter website provided by that company alone - then YES 98% failure makes more sense.
I mean, how serious can a person be if they are hooked into a business model that promises success with no real work on their part?
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