Write Reviews to Increase Sales
by Shelley Lowery
To increase sales, instead of displaying banners or ads on your website, write a review. On your main page, display a short intriguing paragraph with a link to your full review. For example, this is the text that was displayed on the main page of Web-Source.net, which was a lead in to the main review of "Make Your Site Sell."
Make Your Site Sell
By Ken Evoy, MD
Ken Evoy has discovered what it takes to succeed online. With his newly released electronic book, Ken shares all of his secrets to bringing in over $1,000 a day with a product that is almost impossible to sell. He has definitely done his homework. Read our review and find out how you can get a free
trial version (over 100 pages) of Make Your Site Sell.
The paragraph also includes a picture of Ken and a link that says, "Read our Review."
Here's the review:
Review: Make Your Site Sell
By Ken Evoy, MD
PDF Electronic Book,
GoodBytes Information Products, Inc.
There are many marketing books available online but none, that I know of, that takes you step by step and goes into such explicit detail as Ken Evoy's, "Make Your Site Sell." Evoy, a marketing guru, has done his homework. After developing a computer software program designed to generate more high-potential stock candidates, Evoy realized the Internet was the ultimate high-density marketplace.
Although he had originally created the software to help himself, he decided that if his software was of interest to him, it would be of interest to others as well. So he decided to market it.
He knew that his PennyGold software wasn't going to be easy to sell. So before he began designing his web site, he spent countless hours reading books on copywriting, writing direct response letters and web marketing. He surfed through countless commercial web sites looking for the strongest common elements that worked. He tried just about everything that looked or sounded reasonable. He kept what worked and ditched the rest.
After two years of trial and error, he developed a tight battlefield-system that works. He increased his PennyGold sales by tenfold. The current price is $587 (Canadian) with no trial download. He's done all his testing on a very difficult product to sell.
Evoy begins by explaining what he refers to as "The big three to succeed on the web."
1) Develop a great product
2) Write a web site that sells with deadly effectiveness
3) Attract targeted customers to the site
He goes on to say that if you succeed at all three, your web business has to succeed. Period.
He recommends that you begin by determining your "Most Wanted Response." (MWR) Decide what response are you trying to achieve, whether it be to make a sale, get a lead or whatever response you're looking for. Once you have determined your MWR for a product, you can design that part of your site to achieve it.
A good MWR is:
1. Reasonable
2. Measurable
3. Must be a good fit for your customer
4. It must qualify your visitor
Evoy goes into great detail for designing your product's opening page, creating a pathway and the closer page all specifically designed to reach your MWR.
He then explains the power of written word. It will make or break your effort to persuade your visitor. The right words will turn your visitor into your customer. He advises to use strong, active, emotion-charged words to captivate your visitors.
He goes into great detail on writing powerful ad copy, headlines that hit by identifying your products benefits and using strong active verbs to create powerful headlines with emotional impact. He stresses the importance of using verifiable testimonials and providing generous guarantees to build customer trust.
This book is jammed packed with valuable information. It's captivating, enlightening and even a bit surprising at times. Evoy definitely over delivers.
He explains his entire marketing plan in explicit, easy to read detail, and has a very unique system designed to make the sale. When you purchase his book (800+ pages), you'll also receive two free valuable smaller books, as well. "Building Targeted Traffic" and "It All Starts with the Product." He stresses the importance of selecting the "ideal" Internet product with tips for selecting the best sales price.
As a direct result of reading, "Make Your Site Sell," I have been reevaluating my own marketing techniques and site design. This is definitely a "Must Read." The price is very reasonable. You can download this ebook formatted in PDF with both of the free gifts for only $17 USD or $24 Canadian. It comes with a complete money back guarantee. If you follow his techniques, it will quickly pay for itself.
Download a Free Chapter and Register to WIN A FREE SITE REVIEW from Ken! http://www.sitesell.com/websource.html
------------------
The last line of the review leads the customer to the sales page. It entices them to click by offering a free download and a chance to win a free site review.
Write your review like an outline of the product. Pack it with all the benefits the product has to offer and provide your personal endorsement. Keep in mind, you don't want it to sound like a sales letter.
Once you've gained your potential customers trust, your personal recommendation will carry a lot of weight. Make sure you only recommend a product that you have actually reviewed and truly believe in.
If you don't have a website, but publish a newsletter or ezine, you can compact your review into an article and achieve the same results.
By writing a professional sounding review with your personal recommendation and ditching your banners and ads, you will increase your sales immensely.
Copyright © Shelley Lowery 2000. All Rights Reserved
About the Author:
Shelley Lowery is the author of several successful ebooks including Web Design Mastery - An in-depth guide to professional web design. Ebook Starter - A Complete Ebook Design Kit, and eZines: A Complete Guide to Publishing for Profit. Subscribe to Etips and receive a free copy of her highly acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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