Why The Heck Is Your Website Not Selling More? It Could Be Your Eyes... - But if you...
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But if you screen website evaluation providers carefully you can find a few that will give you some outstanding recommendations.
Here are a few questions to ask anyone you hire to evaluate your site.
What is your background? (You want them to say they are marketers, not graphic or web designers, they need to understand sales psychology.)
Are your recommendations based on actual split test results? (Often the recommendations you will receive are based on theory or “one size fits all” best practices. Not on the results of actual testing, on actual websites.)
What kind of results have you produced for previous clients? (You want them to show you case studies or testimonials from clients who have achieved measurable results.)
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