Why The Heck Is Your Website Not Selling More? It Could Be Your Eyes... - I frequently help...
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I frequently help my coaching and consulting clients conduct surveys of their website visitors as part of their conversion rate improvement programs.
Your final option is to find a company or consultant offering professional website evaluations or critique services. The benefit here is that in most cases a professional will give you a much more comprehensive evaluation of your website than you will get from friends, family or your website visitors.
However, the main problem with the “professional” route is that almost all of the companies offering this type of service are web design companies. So the “evaluation” you get is usually just a disguised sales pitch for a full website redesign.
(Not to mention the fact that most web design firms don’t have the first clue on how to convert website traffic into buying customers...)
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