Websites - Why Many May Be Better Than One
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Why Just One Website? Not too long ago, the common wisdom was that every organization or business should have one website.This site would serve the needs of all users and visitors. There were many reasons for this prevailing predilection. One obvious reason was cost. Websites, at least professional websites with functions beyond displaying text, were very expensive to program and maintain. Another reason was concern for branding and common messaging. This led to the third concern, control. There must be some control over who has access to change an organizationís website. There are other reasons but these are probably the big three. Are they still valid?
Here are some examples of problems that arise from one website thinking:
- A department within a large organization is hosting a conference for professionals in their line of work and would like to register participants online and have some exchange of ideas prior to the conference. The corporate website, which is designed for product sales and investor relations, could do the job, but the Webmaster is reluctant to make changes to suit just one department.
- A nonprofit organization has launched a major fundraising campaign for a new facility. The campaign has its own slogan and brand and would benefit from the public exposure the website could give them. The campaign is advertised on the main site but is lost in the information necessary for the needs of users of the organizationís services.
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