Website Basics - Factors Influencing Your Website`s Success
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An online presence is very important for any type of business: it's probably the most cost-effective type of advertising available today.Numerous small firms use the web to sell their products and services while many companies don't really see the web as a marketplace (yet they do have a website that plays the role of an "online business card"). No matter what you want to do, inform your clients or sell products online, you need to know a few "website basics" in order to be successful.
Basically there are two major types of websites: informative and commercial. If you are just starting out, depending on the nature of your business, you will either plan an informative website meant to attract and encourage clients to inquire your services or you will develop a commercial website that will sell your products online. Some entrepreneurs create websites that are both informative and commercial, especially when they want to promote products that are new on the market or that could bring important benefits to the users. All in all, the Web is a market and a website... your most important online marketing tool.
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