Want to Increase Your Online Sales? Make Sure...
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Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition
If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate.
Although they say that "the traffic is king online", if your website converts poorly, your online business will fail, unless you receive tons of free traffic which I doubt.
On the Internet today every website has competitors. So, in order to have a high conversion rate your online business should have a unique selling proposition, sometimes also called "unique value proposition" (USP or UVP).
What is this unique selling proposition? Your USP is the biggest unique benefit to your prospects. A benefit is an answer to your customer's question of "What's in it for me?" You should tell your prospects what makes doing business with your company better than doing business with your competitor.
Here are some guidelines for creating a compelling unique selling proposition - USP:
Write down every possible reason you can think of why someone would want to do business with you. Review the list and eliminate everything that is also true of your competitors. If a competitor can make the same claim, it's not a "unique" proposition.
Some quick guidelines:
What is unique about your service compared to your direct competitors?
Which of these factors are most important to your prospects?
Which of these factors are most difficult for your competitors to imitate?
Which of these factors can be understood most easily by your prospects?
Rework your USP until you have it simple and clearly defined that your customers can instantly identify with. USPs work best when they are a sentence or two for the most.
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